The Secret Sauce To Getting More Repeat Customers

Secret-Sauce

“Thanks, Mike. It was a pleasure serving you. We look forward to doing business with you soon”.

Congrats, you’ve made the sale! So, is it really over?

The average businessman will close the sale and hope to hear back from the customer in the near future. One of the most deadliest mistakes is to assume that your job is done after the sale has been made. On our previous post titled, 5 Kick Ass Steps To Making Your Small Business Marketing Standout, we mention the importance around getting your clients to know, like and trust you. The ultimate goal is to build a strong customer base who is loyal to your business.

Most people don’t really understand how to truly reap the fruits of their last sale transaction.

Customer service is key since over 70% of the sales are based on what the customer experienced during the sale process.

The health of any relationship will rely on how strong the bond is when it comes to your friendship. You want to step back and really analyze how you truly view the concept of customer relationships as a whole. You want to make sure that you build a solid friendship and that you always stay connected. We’ve all heard the saying that it costs more to acquire a new customer than it is to maintain an existing one.  We found a great info-graphic which discusses the value of an existing customer shown below. This info-graphic does a great job in evaluating the true cost of customer retention vs customer acquisition.

 

customer-retention

 

We send weekly newsletters to keep them informed on our latest news and promotions. We also like to send them valuable and relevant case studies. We have experienced great success with studies like these since it gives prospects an inside look into our business model and allows them to connect with our customer’s success stories.

Staying up to date with social media, email, calls and blog comments is also key to let your prospects and customers know that you care. We also take time out of our busy schedule to send out ‘thank you’ and ‘happy birthday’ cards to let customers know that we’re always thinking about them. You will be amazed at what a difference it makes to add a personal touch in your business.

We also take time so send out short but fun surveys to ensure that they feel their input matters. We create interactive quizzes that are both fun and helpful in ensuring that we go above and beyond their expectations. We use Wufoo forms to create customer satisfaction surveys with great success. Many of these concepts should not seem foreign to you but we hope that this article makes you think a little more about the importance of getting repeat customers. Follow these steps and rest assured that your customers will share it with their family and friends.

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