5 Kick Ass Steps To Making Your Small Business Marketing Standout

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The key to creating a top-notch marketing campaign for your small business rrevolves around getting your prospects to know, like and trust you. You have to take time to really understand how everything in your business revolves around relationships. We’ve incorporated the following 5 strategies below to grow our business and we hope that you will find this content valuable.

We used to charge for this report in the past but now we want to pass on this information to pay it forward. Please feel free to comment and share your experiences if you have found this blog post to be of value to you and your business.

As a small business owner, I’m sure you are under tight deadlines and a million things that you have to get done on a daily basis. And let’s not mention putting out fires with client work and things that seem to slow you down.  So, then how are you ever going to get to your next marketing strategy that you had been planning for weeks or months? However, not knowing how important it’s to get the strategy part lined up with your marketing so it can be performed and measured consistently is absolutely crucial in your business.

Step #1 (a) Ideal Client

 

 ideal-clientA lot of hurdles that small business owners face is taking on many projects with clients to give you what we call, “the fireman syndrome”. This is involves you finding it hard to focus on your time and profits because you’re too busy trying to serve everyone and putting out fires to generate revenue. Even though it may seem like growth to take on a new customer, if that particular client isn’t a good fit,  it will eventually stop you from experiencing real growth moving forward. When working with customers who are not your ideal clients, it can lead to a bad experience for both your business and the client which you want to avoid at all costs.

You have to take time to sit down and find your sweet spot. In essence, you have to define what the ideal client looks like and how to build an entire marketing strategy to attract more of these highly qualified prospects. The ideal client will be different for every industry so it’s important to really narrow it down. Finding your ideal client is good for you, your business, and your ideal client too.

  • Find your most profitable clients and discard the tire-kickers
  • Find demographic (age, sex, age, income level, spending habits, ect.
  • Find time to really understand their behavior and biographical stance
  • Find good referrals from the above list to help boost your growth and expand

Step #1 (b) Stand Out

What sets your business apart from the rest?

I’m sure you’ve already heard this before and it isn’t a new concept, but it always seems to be a road block for many small businesses.  Make sure to take some time to do some idea extraction from a resource that will be brutally honest but more than happy to share their views. This resource is actually closer than you may think. Any ideas? It’s your customers!

Take time to not just research your competition but also ask your customer the following questions:

“Hey John, what made you decide to hire us? What are some things that we do better than other rival companies? How likely are you to refer us to a friends, family and stranger? Are you currently referring us? What do you typically say when you are referring us?”

Note: Don’t just look for “Yes” and “No” answers but ask for examples of how and why they were pleased with your service or product. Once you find common answers to establish your ideas, then it’s time to develop a core message to attract others like them to your business.

 

Step #2 The Triangle Mirror Effect 

sales_triangle

Building relationships for the upper part (A) of the Triangle is based on what we covered earlier but in a bit more detail. The process for building long lasting relationships with your ideal client revolves around knowing, liking and trusting the other person. Using this correctly, will allow you to get to the lower part of the mirrored Triangle part (B). Here is where we want to be in order for our prospects to not just buy your product but repeat the purchase and eventually refer you to their family and friends.

How can I get more clarity? You can start by asking yourself the following questions:

What is your lead magnet? (How are you getting them to your doors? Free trial promotion? Giveaway?) anything in return for their contact information so you can continue to market to them. What is you core product? What is your bundle? How are you incorporating your upsells for a smooth product upgrade experience? People don’t just purchase your product or service, they are also purchasing the experience.

 

Step #3 Valuable Content

content strategy

Share content that builds trust, period. There are many mediums to successfully achieve this by doing the following:

Creating a Blog on your website

This is one of the most basic forms of starting the content strategy since content produced on a blog will not just help to get visitors but assist in migrating all this information for creating audio recording of your transcribed content leading to future eBooks, seminars and articles. It’s essentially the gift that keeps on giving. Make sure that is always content that educates and makes a difference to your website visitors.

Testimonials

Credibility acquired not just by what you have to say about your business but by happy customers who are willing share their experience is crucial. Customer content is something that small businesses lack but yours shouldn’t be the same. This will add important trust-building endorsements assets for your branding which can be easily shared on mediums such as Youtube, Goolgle and Blogs.

Creating Reviews

Posting your company on CitySearch, Yelp and MerchantCircle can help boost your presence with the help of your customers. Although you can’t control this area a whole lot since it’s in the hands of your customers. It will help to keep your company in check to make sure that every customer leaves with a smile on their face after purchasing your product or service

 

Step #4 Website That Converts

 

Nowadays, all businesses, regardless of their industry, have migrated their marketing efforts to driving people from online to offline.  The advertising game has changed from creating a quick sale to create awareness about web content. Your website is no longer there to just look pretty but to also help convert your visitors into customers. Referrals now rely also on your online reputation, reviews and ratings. A stronger online presence positions you as someone who is very serious about their business.

Aside from your physical business location, the online location of the business has become the standard in the way we do business.  Business owners must build a marketing strategy with the online engagement being at the core of the plan of action.

converting website

It’s not just about driving traffic to a website via Facebook, Google or Paid Banners. It’s also about having a website that is designed to not just provide value but capture leads. The money is in the list and it’s up to you to not just start building a list but nurturing those relationships to increase the LTV (life time value) of their customers.

Notice how we craft our website blog for example, which is designed to not just produce valuable content but generate leads. We accomplish this by giving away something of value in exchange for the visitors contact information (email, name, phone number). We also have a free consulting area to get people who are interested in moving forward to get direct access to our team. The last thing you want to do is miss out on a immediately sale or a sale that will come in the future. You want to be in the eyes of your prospects at all times.

 

 Step #5 Creating A Selling System In Line With Your Marketing

 

Once you have set up your marketing strategy based on all the things we’ve mentioned in this blog, you have to setup a selling system to make this all work out. Have your sales process mapped out from start to finish so you know what it’s expected when you’ve made your sale. Again, we can’t stress this enough but customer relationship is crucial to be in line with your product and marketing.  There are two things that your company can’t live without and that is sales and marketing.

 

sales-stats

The truth is that even if you’re doing sales but not growing at the rate you would like then you have to stop and explore your marketing efforts. Marketing is all about testing so you have to be open to explore different channels until you find what works for you. Do you want to shorten the learning curve? Do you want a professional team behind you to help you get more clients? Do you want to fine tune your sales process? Do you want to setup a successful marketing plan? Then, it’s time for you to explore your options with top-notch marketing tactics.

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